Over the past 30 years, well before “ecotourism” became a buzzword, Cheli & Peacock have been committed to ensuring that local communities receive revenue and tangible benefits from tourism.
With the majority of Kenya’s very spectacular wildlife living outside National Parks on private and community land, a strong connection between local communities and their surrounding environment is paramount to the future of beautiful Kenya’s wildlife.
Building on this ethos, Cheli & Peacock established the C&P Community Trust in May 2011. Since then, the Trust has achieved a great deal in ensuring that communities living in the vicinity of wildlife areas genuinely benefit from tourism. Scroll down to read our History of Achievements.
In 2015, the C&P Community Trust became the Land & Life Foundation, as Elewana acquired Cheli & Peacock.
The Land & Life Foundation is supported by the Elewana Collection, Cheli & Peacock Safaris, as well as our sister conservation organisation in Thailand, The Golden Triangle Asian Elephant Foundation, and Minor International.
As all our operational costs are covered, 100% of every donation received goes directly to our supported schools and communities. Find out more here.
A sustainable future where communities and wildlife thrive together across conservation areas, safeguarding nature for the next generation
We strongly believe that the sustainability of East Africa’s wildlife and habitats depends on four key actions: securing land for conservation, protecting species and their environment, providing tangible benefits to the people who live alongside wildlife, and educating the next generation of conservationists.
To support and design effective
conservation education programs,
community outreach and
for communities living alongside wildlife, across Kenya and Tanzania.